August 1, 2010

Learn Something with Carlo: Brazilian Waxing

Approached by Dyanna Spa in New York City, DAPS was asked to create a viral video to highlight Male Brazilian Waxing.

Using the opportunity to launch an idea I had that put me in various “odd” spots in order to highlight the businesses offering the services, we shot a video that followed me through the entire Brazilian waxing process.

To date, the Dyanna Spa upload of the video has received 7,753,578 views, which makes this the most viewed thing I’ve created or participated in, by miles.